The Challenge
A major national telecommunications carrier wanted to survey IT managers and network administrators regarding 5G enterprise satisfaction. The study demanded highly technical profiles who are notoriously difficult to engage via traditional email lists.
Our Approach
We utilized CATI telephone interviews combined with LinkedIn profile verification and corporate email domain checks to recruit IT networking professionals.
Results
Completed 800 detailed customer satisfaction and Net Promoter Score (NPS) surveys with verified enterprise network administrators.
Client Outcome
The carrier identified critical service delivery gaps in regional 5G deployment, directly informing their customer support retention playbook and reducing corporate churn.
Project Specifications
- Markets Covered: National Coverage (US Markets).
- Audience Recruited: IT Infrastructure Managers, Network Admins.
- Incidence Rate (IR): 22% verified incidence.
- Survey length (LOI): 15 Minutes CATI.
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