The Challenge
A major retail chain required a path-to-purchase study mapping online and in-store shopper journeys across UK, US, Germany, Australia, and UAE. Respondents required to have made a purchase in the category within the prior 30 days.
Our Approach
Mobile-first CAWI with recency screener. Journey mapping module tracking touchpoints from awareness to purchase. Geolocation consent module for in-store vs online segmentation. 500 completes per market.
Results
2,500 completes. 5 markets. Mobile completion rate 68%. Full journey map data by market and channel type delivered.
Client Outcome
Data showed UAE had a 3x higher in-store touchpoint influence vs UK. Client adjusted UAE media spend toward in-store digital screens accordingly.
Project Specifications
- Markets Covered: UK, US, Germany, Australia, UAE.
- Audience Recruited: Retail shoppers with active purchases in the last 30 days.
- Mobile Optimization: 68% mobile completion rate achieved.
- Interactive Feature: Geolocation consent mapping module.
Plan a Similar Study
Ready to execute high-integrity global B2B or consumer research? Contact our fieldwork consultants to design a tailored feasibility plan for your target audience.
Plan a similar study →