The Challenge
A major retail brand wanted to segment consumer journeys across brick-and-mortar and digital storefronts to optimize ad spend. Tracking seamless transitions between mobile apps and physical store geolocations was difficult to capture accurately.
Our Approach
We deployed a mixed-method quantitative tracking setup using mobile-optimized diaries and geolocation surveys. Integrated real-time push surveys triggered by physical retail geofencing.
Results
Captured complete purchase diaries from 5,500 active shoppers across 5 markets. Achieved a 99.7% validation rate on geolocation data points.
Client Outcome
The retailer reallocated 15% of its regional digital ad spend to high-converting channels based on path-to-purchase insights, seeing immediate conversion lifts.
Project Specifications
- Markets Covered: US, Canada, UK, Australia, Singapore.
- Audience Recruited: Omnichannel Shoppers, Mobile App Users.
- Incidence Rate (IR): 55% general screening.
- Survey length (LOI): 10 Minutes mobile diaries.
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