The Challenge
A European utility company required consumer perception data on renewable energy offerings across Germany, France, Netherlands, and Sweden. 500 household utility customers per market. Willingness to pay a green premium and solar/wind intent required.
Our Approach
CAWI survey with active utility customer screener. Renewable attitude scale, solar and wind intent module, and Van Westendorp green premium pricing. Native-language surveys in German, French, and Dutch.
Results
2,000 completes. 4 EU markets. 10-day delivery. Willingness-to-pay analysis and renewable intent segmentation delivered by market.
Client Outcome
Sweden showed the highest green premium tolerance (avg +€18/month). Germany showed the highest solar panel installation intent. Client prioritised Sweden and Germany for its 2026 renewable utility tariff rollout.
Project Specifications
- Markets Covered: Germany, France, Netherlands, Sweden.
- Audience Recruited: Active household utility bill decision makers.
- Survey setup: Van Westendorp green premium pricing modules.
- Localization: Localized in French, German, and Dutch.
Plan a Similar Study
Ready to execute high-integrity global B2B or consumer research? Contact our fieldwork consultants to design a tailored feasibility plan for your target audience.
Plan a similar study →