Mittelstand Engineering Decision Makers Campaign: CATI Operations

The Challenge

Robotics provider needed to survey engineering leads at German Mittelstand manufacturing firms to assess industrial automation and IoT adoption rates.

Our Approach

We deployed native German-speaking B2B interviewers from our call center database. Leads were screened for operational management role at factories with 100-1,000 employees.

Results

800 completes. 99.3% quality audit rate. 20 days timeline.

Project Specifications

• Markets Covered: Germany (DACH Region).
• Audience Recruited: Factory Managers, Industrial Plant Engineers, IoT Project Leads.
• Methodology: CATI (Telephone survey) with direct call-back checks.
• Data cleaning standard: Quality auditing of 100% of phone transcripts.

Plan a Similar Study

Ready to execute high-integrity global B2B or consumer research? Contact our fieldwork consultants to design a tailored feasibility plan for your target audience.