The Challenge
A workplace solution brand needed to run online focus groups with HR directors of large organizations to test software designs for return-to-office coordination.
Our Approach
We recruited HR directors of companies with >10,000 employees. Groups of 6-8 participants were moderated by senior researchers on specialized online focus group platforms.
Results
60 completes. 100% moderation complete. 18 days timeline.
Project Specifications
- Markets Covered: Germany, France, United Kingdom.
- Audience Recruited: CHROs, VP of Human Resources, Employee Experience Directors.
- Format: Online focus groups using whiteboards.
- Company Size: Enterprises with 10,000+ employees.
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