The Challenge
A global fintech platform needed adoption intent data from 600 CFOs and Finance Directors at SMEs (50–500 employees) across UK, Germany, France, Netherlands, Sweden, and UAE. Mixed methodology combining quantitative survey and 20 qualitative IDIs.
Our Approach
CAWI quantitative (580 completes) with LinkedIn company size and job title verification. 20 IDIs with purposively sampled CFOs stratified by country and company size. Thematic analysis of IDI transcripts combined with quantitative data integration.
Results
600 CAWI completes + 20 IDIs. 6 markets. 5-week delivery. 100% job title and company size verified. Full thematic report on qualitative findings.
Client Outcome
IDI findings surfaced 3 adoption barriers not captured by quantitative data. These were integrated into the fintech platform's 2026 product roadmap.
Project Specifications
- Markets Covered: UK, Germany, France, Netherlands, Sweden, UAE.
- Audience Recruited: CFOs and Finance Directors at SMEs (50-500 employees).
- Methodology: Mixed-method (CAWI Quantitative + Qualitative IDI).
- Screening Standard: Verified signing authority for company financial tools.
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