The Challenge
An EdTech platform required a dual-audience U&A study covering both educators and students across India, Australia, Singapore, and Philippines. 300 teachers + 300 students per market. Separate questionnaire versions with shared benchmark questions for comparison.
Our Approach
CAWI with educator and student screener versions. Usage frequency, feature satisfaction, and adoption barrier modules. Shared NPS question enabling HCP-student comparison. Native-language surveys in Tagalog for Philippines and Hindi for India.
Results
2,400 completes (1,200 teachers + 1,200 students). 4 markets. 12-day delivery. Dual-audience comparison report with feature satisfaction heatmaps delivered.
Client Outcome
Students rated mobile app usability 22% lower than teachers rated it. This identified a key UX investment priority. Client's next sprint focused on mobile student experience redesign.
Project Specifications
- Markets Covered: India, Australia, Singapore, Philippines.
- Audience Recruited: Certified K-12 teachers and students (under parental consent).
- Languages: English, Hindi, Tagalog.
- Methodology: Web-based Usage & Attitude (U&A) survey.
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