Multi-Country Continuous Brand Health Tracking: Consumer Study

The Challenge

A global FMCG beverage conglomerate required continuous wave-based brand health monitoring (NPS, awareness, competitor usage) targeting consumers aged 18-45 across multiple key growth regions.

Our Approach

We programmed dynamic tracking loops deployed across double opt-in consumer panel grids. Automated cleanup ran daily to flag speeders, straightliners, and non-native VPN IP proxies, outputting clean SPSS datasets on weekly waves.

Results

5,000 completes per wave. 99.5% data completeness. Continuous interval tracking.

Project Specifications

• Markets Covered: US, UK, Germany, France, India.
• Audience Recruited: Consumers aged 18-45, household grocery decision makers.
• Methodology: Multi-country CAWI web-surveys with automated weekly data pipelines.
• Data cleaning standard: Statistical speeder rejection models.

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