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CIO & CISO Decision Maker Research: 8-Market Global Study

CAWI LinkedIn Verification SIDAC Canvas Fingerprinting Multi-Country B2B Executive

The Challenge

A global strategy consulting firm required 1,200 verified IT budget holders — CIOs, CISOs, and VP Infrastructure — across US, UK, Germany, France, Japan, Australia, Singapore, and Canada for a cloud infrastructure decision study. Standard panels rejected due to high incidence of unverified profiles. 14-day hard deadline.

Our Approach

CAWI quantitative survey with 3-layer verification: corporate domain email filtering, LinkedIn profile matching against declared job title and company size, SIDAC canvas fingerprinting blocking multi-entry farms. Telephone screening applied to C-Suite tier.

Results

1,200 completes achieved. 99.2% validation pass rate. Full quota compliance by country, company size, and IT budget authority. Zero re-fieldwork required. Delivered day 14.

Client Outcome

Clean stratified dataset handed off for final analysis. Client reported zero data quality flags during tabulation. Study repeated in following quarter.

Project Specifications

  • Markets Covered: US, UK, Germany, France, Japan, Australia, Singapore, Canada.
  • Audience Recruited: Chief Information Officers (CIOs), Chief Information Security Officers (CISOs), Enterprise IT Directors.
  • Incidence Rate (IR): 12% target screening accuracy.
  • Survey length (LOI): 20 Minutes detailed routing logic.

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