The Challenge
A global strategy consulting firm required 1,200 verified IT budget holders — CIOs, CISOs, and VP Infrastructure — across US, UK, Germany, France, Japan, Australia, Singapore, and Canada for a cloud infrastructure decision study. Standard panels rejected due to high incidence of unverified profiles. 14-day hard deadline.
Our Approach
CAWI quantitative survey with 3-layer verification: corporate domain email filtering, LinkedIn profile matching against declared job title and company size, SIDAC canvas fingerprinting blocking multi-entry farms. Telephone screening applied to C-Suite tier.
Results
1,200 completes achieved. 99.2% validation pass rate. Full quota compliance by country, company size, and IT budget authority. Zero re-fieldwork required. Delivered day 14.
Client Outcome
Clean stratified dataset handed off for final analysis. Client reported zero data quality flags during tabulation. Study repeated in following quarter.
Project Specifications
- Markets Covered: US, UK, Germany, France, Japan, Australia, Singapore, Canada.
- Audience Recruited: Chief Information Officers (CIOs), Chief Information Security Officers (CISOs), Enterprise IT Directors.
- Incidence Rate (IR): 12% target screening accuracy.
- Survey length (LOI): 20 Minutes detailed routing logic.
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