The Challenge
A leading medical device company required matched cardiologist and patient samples across 5 markets to compare HCP perception of a new cardiac monitoring device with patient experience. Dual recruitment pipeline with strict specialty verification.
Our Approach
Cardiologist recruitment via hospital networks and GMC/AHA databases. Patient cohorts screened for confirmed cardiac diagnosis and device familiarity. U&A survey with branched HCP and patient questionnaire versions. Matched data delivery per market.
Results
300 verified cardiologists. 1,200 matched patients. 5 markets. 4-week delivery. 97.8% HCP verification pass rate.
Client Outcome
Matched HCP-patient data revealed a significant perception gap on device usability. Client used findings to redesign onboarding materials for clinical settings.
Project Specifications
- Markets Covered: US, UK, Germany, France, Australia.
- Audience Recruited: Board-certified Cardiologists and matched cardiac patients.
- Screening Method: hospital networks and GMC/AHA databases.
- Incidence Rate (IR): 18% oncologist validation.
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