The Challenge
A leading global automotive manufacturer needed to track brand perception and electric vehicle (EV) buying intent among premium car owners. Finding verified luxury car owners across multiple European markets presented a major recruitment bottleneck.
Our Approach
We executed a multi-country quantitative tracker using double opt-in consumer panel segments. Verified vehicle ownership via insurance database matches and telephone verification audits.
Results
Recruited and verified 3,000 premium car owners across 5 European countries. Maintained high wave-to-wave respondent retention through automated scheduling.
Client Outcome
The manufacturer successfully aligned its marketing campaigns with verified EV purchase intent data. Brand perception mapping was completed 10% faster than estimated.
Project Specifications
- Markets Covered: UK, Germany, France, Italy, Spain.
- Audience Recruited: Premium EV/ICE Car Owners, Brand Decision Makers.
- Incidence Rate (IR): 18% screening accuracy.
- Survey length (LOI): 15 Minutes tracking structure.
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