The Challenge
A global telecoms equipment provider required 5G adoption intent and deployment barrier data from 900 IT and Telecom decision makers across US, UK, Germany, Japan, South Korea, and Australia. LinkedIn-verified seniority required for all respondents.
Our Approach
CAWI survey with LinkedIn title and company size verification. Screener targeting IT Directors, Network Architects, CTOs at companies above 500 employees. 5G vs LTE intent, deployment timeline, and barrier analysis modules. SIDAC fraud detection.
Results
900 completes. 6 markets. 100% LinkedIn verified. 4-week delivery. Full barrier and intent segmentation by market and company size.
Client Outcome
Study revealed Japan and South Korea as the most advanced in enterprise 5G deployment intent. US showed the highest cost-sensitivity barrier. Client prioritised APAC launch strategy ahead of US.
Project Specifications
- Markets Covered: US, UK, Germany, Japan, South Korea, Australia.
- Audience Recruited: IT Directors, Network Architects, CTOs (companies >500 employees).
- Verification Method: LinkedIn integration and corporate domain email checking.
- Key focus: 5G vs LTE deployment timeline, security and budget barriers.
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